Our mission is to reach out to more athletes and fitness enthusiasts with our own developed specialised environment, offering an extended range of services that extend beyond the traditional realms of coaching. We have an established international network with a global influence of athletes, coaches, and other health and sporting practitioners, and endeavour to make this more accessible to groups and individuals. We provide an environment whereby athletes can achieve their sporting goals in a fun and competitive environment.


As a collective, we also believe in providing opportunities to those less fortunate, especially those that could one day make a difference themselves. Amongst many individuals we assist, as a collective group, we contribute to our annual sports gear appeal, delivering second-hand sports apparel and equipment to lower decile schools, running sports activities and providing inspirational guidance.


As coaches, our commitment is to provide a value add service to the best of our ability and adhere to Sport New Zealand’s Coaches’ Code of Ethics, which include:

  • Respect the rights, dignity and worth of every individual athlete as a human being

  • Maintain high standards of integrity

  • Be a positive role model for your sport and athletes and act in a way that projects a positive image of coaching

  • Professional responsibilities

  • Make a commitment to providing a quality service to your athletes

  • Provide a safe environment for training and competition

  • Protect your athletes from any form of personal abuse


First established in early 2011 as a social-media source of information and motivation, and later registering as a New Zealand company 6 July 2011, Fitness Locker continues to evolve as a provider of coaching services and inspiration to athletes, and health and fitness enthusiasts across New Zealand and Australia. Fitness Locker is Trade Mark Registered with the Intellectual Property Office of New Zealand - 1 May 2012.

Fitness Locker operates under the umbrella of Eitelberg Consulting Limited.

NZ Vegan Magazine
Plant-Based Workshops
Endurance Racing & Entrepreneurship
Breca Swimrun 2018
Apparel Appeal 2017
Triathlon Clinic
Coach Ben
Apparel Appeal 2016
Apparel Appeal 2016
Apparel Appeal 2016
Athlete: Grant (part 2)
Athlete: Grant (part 1)
Athlete: Mike
Apparel Appeal 2015
Apparel Appeal 2015
Athlete: Christine
Athlete: Julianne
Athlete: Julianne
Team Fitness Locker
Apparel Appeal 2014
Coach: Ben Eitelberg
Athlete: Bronwyn
Athlete: Saatchi
Apparel Appeal 2013
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